Ether (from the Greek æther) in mythology is the pure
upper air of the heavens. In science, it is a medium through
which light energy spreads. We embrace our own hybrid
of those two ideas, seeing it as a transmittal force for the
nine superior levels of human consciousness: courage,
neutrality, willingness, acceptance, reason, love, joy, peace, and enlightenment.
nin\ether is our way to communicate our vision of a
conscious way of living. Our clothes are our medium
for spreading a message of kindness, a message of
transcendence above all the negativity and violence in the
world. Our clothes will let the people share our message.
But it cannot stop there. We will also invite the world to raise their
voices in song and use music to further help fund change.
